SEO Masters

Social Media Marketing

2008-08-05T23:43:00.000-07:00

Its a new way of implementing SEO. The advantages is traffic is not completly dependent on google.com. In stead, it focus on the various social media sites, blogs etc. These are the very few of top blogs:
* del.icio.us
* Furl.net
* blummy.com
* Ma.gnolia.com
* StumbleUpon.com
* BlinkList.com

Apart from that, there are various user initiated blogs also so popular in IT-Industry.

They are as follows:
* Google Groups
* AOL Groups
* MSN Groups
* Yahoo Groups
* Ning
* Kaboodle Groups
* Eurekster
* tribe.net
* Topica EMail Lists

Genearally, the following sites are more useful for SEM:

1. Digg 16. Flickr
2. Del.icio.us 17. WikiHow
3. Reddit 18. BlueDot
4. Technorati 19. StyleHive
5. Squidoo 20. JotSpot
6. Netscape 21. Wetpaint
7. LinkedIn 22. Shadows
8. Newsvine 23. Yahoo! 360
9. Wikipedia 24. Furl
10. Ma.gnolia 25. Ning
11. StumbleUpon 26. Frappr
12. Shoutwire 27. The Best Stuff In The World
13. Facebook 28. MySpace
14. 43 Things 29. Yahoo! Answers
15. YourElevatorPitch 30. Rdiculous

SEO Tools World

2008-07-31T04:43:00.000-07:00

http://www.it-exchange.ro/en/tools/keyword-popularity.seo-report
http://www.it-exchange.ro/en/tools/meta-tags-viewer.seo-report
http://www.it-exchange.ro/en/tools/site-seo-strength.seo-report
http://www.websitegrader.com/
http://www.google.com/friendconnect/
http://www.google.com/intl/en/press/annc/20080512_friend_connect.html
http://www.NicheWatch.com
http://www.googlerankings.com/ultimate_seo_tool.php
http://www.iwebtool.com/backlink_checker
http://tools.marketleap.com/publinkpop/

pinging sites:
www.weblogs.com
www.blogRolling.com
www.Technorati.com

http://validator.w3.org/
http://whois.domaintools.com/
http://www.webconfs.com

301 check visiblity tool
http://www.rexswain.com/cgi-bin/httpview.cgi

pick keywords
https://adwords.google.com/select/KeywordToolExternal

www.seochat.com

Link popularity
http://www.marketleap.com/publinkpop/default.htm

rank checker
http://tools.seobook.com/rank-checkers/seobook

To increase traffic in your site, along with the above refer the below websites also.
NetVibes.com, windows live, stumbleupon.com, newsvine.com, Reddit.com, Digg.com,
Del.icio.us.com, Fark.com, slashdot.com

SEO 83 Practices

2008-07-31T04:39:00.000-07:00

1. Keywords in title tag –(Best SEO Practices)
2. Keywords in url (web address)–(Best SEO Practices)
3. Keyword strength in content (3-7% major keywords, 1-2% secondary keywords)–(Best SEO Practices)
4. Keywords in anchor text–(Best SEO Practices)Best SEO Practices
5. Keywords in headings–(Best SEO Practices)
6. Keywords at the top of the document
7. Keywords alt tags
8. Keywords in meta tags
9. Distinct between Keywords
10. Keyword phrase
11. Secondary keywords
12. Keywords plurals
13. Synonyms to keywords
14. Keyword typeos and abbreviations
15. Don’t dillute the keywords
16. Don’t use the keywords more then 10% of the total content
17. Inbound links with your keyword in the url–(Best SEO Practices)
18. Inbound links from sites with good PR–(Best SEO Practices)
19. Links from similar sites–(Best SEO Practices)
20. Links from educational and government sites–(Best SEO Practices)
21. Number of baclinks with your keyword in the url–(Best SEO Practices)
22. Internal links with your keyword in the url
23. The text that surround your keywords
24. Age of inbound links
25. Links from directories
26. Number of links pointed out
27. Anchor of outgoing links
28. IP address of inbound links
29. Don’t use link farms (i.e. 1000 visitors per/day)
30. Don’t have pages with just links
31. Don’t have multiple links to the same site
32. Don’t list link farm on your site
33. Don’t Cross link (A links B, B links C and C links back to A)
34. Don’t Link to unreadable text
35. Description tags should contain your keywords
36. Remember to have a keyword tag
37. Include a language tag
38. Don’t use the refresh tag
39. Use unique content–(Best SEO Practices)
40. Update site on a regularly–(Best SEO Practices)
41. Keyword font size
42. Keyword formatting (i.e. Bold)
43. Age of site
44. File size (Small is preferred) Split long sites
45. Don’t separation site for browser type
46. Don’t created poor design pages
47. Don’t use other content
48. Don’t use invisible text
49. Don’t cloak url on your site
50. Don’t use gateways
51. Don’t duplicate content on your site
52. Use Javascripts spiders and read
53. Watch how many images you use
54. Watch how many videos you use
55. Fill in the alt tag for images
56. Don’t use frames
57. Spiders can’t read flash
58. Don’t make your home page with flash
59. Keywords in file download from your site–(Best SEO Practices)
60. Fix any 404 errors–(Best SEO Practices)
61. Create a sitemap
62. Site size (large preferred) this refers to your entire domain not individual pages with should be small.
63. Domain age
64. One theme sites
65. Files located in your root directory are more important
66. Subdomains are good
67. “.com” is better than “.ws”, “.biz” etc.
68. Hyphens in the url are okay
69. Url length should be 6 to 7 words
70. IP address
71. Adsense will not boost your ranking
72. Adwords will not boost your ranking
73. Hosting downtime can cause an issue
74. Dynamic vs. static — spiders perfer static
75. Don’t use session id’s
76. Don’t ban the robots.txt
77. Don’t use 301 and 302 redirects
78. Use blogger platform if you want to be listed in search engines fast.
79. Blog the topic you are expert in. If you have many topics, divide them into categories. Know what is the keywords you wish to focus on.
80. Always update with a lot of relevant content. I would say update it daily. Content is the king.
81. Submit your blog to RSS directories when you have build up your content volume.
82. It is also good that you tap on the social bookmarking sites like del.icio.us, digg, furl, squidoo, stumbleupon, reddit, just to name a few. These are the latest trend in web now.
83. When you think your blog is decent enough with good content, now is the time to move out and contact other bloggers with similar topic as yours. Link building here is the key. It will shoot you up the search engines if you link properly.

White Hat Vs Black Hat

2008-07-08T21:30:00.000-07:00

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Permalinks

2008-07-07T21:27:00.001-07:00

Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should be permanent, and never change — hence permalink.

"Pretty" Permalinks is the idea that URLs are frequently visible to the people who click them, and should therefore be crafted in such a way that they make sense, and not be filled with incomprehensible parameters.The best Permalinks are "hackable," meaning a user might modify the link text in their browser to navigate to another section or listing of the weblog. For example, this is how the default Permalink to a story might look in a default WordPress installation:

/index.php?p=423

How is a user to know what "p" represents? Where did the number 423 come from?

In contrast, here is a well-structured, "Pretty" Permalink which could link to the same article, once the installation is configured to modify permalinks:

/archives/2003/05/23/my-cheese-sandwich/

One can easily guess that the Permalink includes the date of the posting, and the title, just by looking at the URL. One might also guess that hacking the URL to be /archives/2003/05/ would get a list of all the postings from May of 2003

What gets indexed?

2008-07-06T23:35:00.000-07:00

When search engine indexes the pages on your web site, it simply stores information about the text on your pages, not entire page. Some search engines also store the content of your META tags. The description of META tag is sometimes used to display a page when a web surfer sees the results of a search.Along with textual content, search engines store information about the hyperlinks on each page. This enables them to determine the "link popularity" and relevance of the pages each site links so. Some search engines may index the content of the "ALT" property in IMG tags on the page, which is often referred to as an "ALT" tag. Even if a search engine finds your site right away, it may be several weeks before anyone using the search engine will actually find you in search results.

What a 'Spider' does

2008-07-06T23:07:00.000-07:00

Spider is a s/w program that search engines use to find what's out there on the ever chaning web. Many types of spider in use. Crawls is one of main type.
Crawls - oversimplified picture, but basically this program starts at a website,loads the pages, and follows the hyperlinks on each page. The spider crawls from one website to another.
When a "crawler" visits one of your web pages, it loads the page's contents into a database.
Once a page has been fetched, the text of your page is loaded into the search engine's index, which is a massive database of words, and where they occur on different web pages.
so basically 3 steps,
1. crawling - fetching pages
2. indexing - breaking them dowm into words for the index
3. final step where the links- web page address/urls that are found get fed back into the crawling program to be retrieved.

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SEO TIPS

2008-07-02T04:41:00.000-07:00

1.UnImportant Pages:add a rel=nofollow attribute to certain links in Drupal. Specifically we discussed pages like the user login page, the feed links, and other similar links which are on most every page of every drupal site which are not important pages.
2. Duplicate Content from /node Search engines are going to spider and index /node because on the paginated home page view. The fix for this is simple — always use a custom front page when building a Drupal site.
3.Meta tags are not meant to be used for keyword stuffing. The meta description should be different on every page for best results.Search Engine uses HTML title,meta description.
4.Sending out Your Link Request: Once You have list of potential link partners, contact them to request a link exchange. It's usually most productive to direct it to the webmaster or online marketing department.
5.Tool for Checking keyword popularity http://www.it-exchange.ro/en/tools/keyword-popularity.seo-report

SEO Thought

2008-07-02T03:25:00.000-07:00

SEO is a very specialized and a huge topic to be fully covered in such a small article but still few tips about SEO are given below:
Content Quality.
Web site Structure.
HTML Guidelines.
Search-friendly URLs.
Off Page Submissions like blogs and Forums submissions, Press release submissions, Article submissions, Directory submissions etc.
Social bookmarkings and Link Buildings.
Meta tags ie. Title, Keywords and Description Optimization.

To check the popularity of your site, visit here http://www.marketleap.com/publinkpop/

To check back link of your site, visit here http://www.iwebtool.com/backlink_checker/

To check markup validation on your site, visit here http://validator.w3.org/

To check metatags on our site, refer here http://www.it-exchange.ro/en/tools/meta-tags-viewer.seo-report?